Essentials of Christmas Sleeve Box Packaging – A Guide for Online Stores
Christmas falls in a season when retailers won’t have time to scratch their heads. And this year, it’s going to be more hectic, particularly for e-commerce businesses. If your online business is the preferred choice of customers, you need to be ahead of the curve with your Christmas sleeve box packaging.
Launching a cardboard sleeve packaging that is in line with the festive season offers endless benefits to the business. From emphasizing the special holiday season to refreshing your brand image, your Christmas sleeve boxes need to be spot-on. To help you stay on track, here we will discuss some essential Christmas sleeve box solutions and considerations for online businesses to help them evade the frantic last-minute rush.
Safeguard Fragile Products
Whether you are shipping a beautiful handmade vase or a mawkish ornament, the primary function of your Christmas sleeve box packaging should be to safeguard it, so your customers get their purchase in one piece. You won’t be amazed to know that a vast majority of the customers expect their orders to arrive in durable packaging with correct dimensions. But, to stay ahead in the fiercely competitive e-commerce market, giving your sleeve boxes packaging a special touch could make a world of difference between throwing your products in the cart or leaving them in favor of a competitor’s item.
Designing holiday sleeve boxes is an essential part of running a successful Christmas campaign, so get it right the first time. In this regard, your first step would be to choose the right packaging partner. For instance, The Legacy Printing is a reliable name in the packaging industry that has made a name for itself by shipping extraordinary sleeve boxes at the lowest possible prices than China.
Secondly, pick your packaging materials carefully. A cardboard sleeve packaging that is made out of greener packaging material will not only lower packaging waste but also keep your products safe with their solid structural integrity. This would prove more beneficial, especially if you are planning to ship items like jewelry, glass, etc. The double-wall box will provide better protection against external pressures and bumps during the transit.
Make sure the dimensions of the boxes are perfect. Else, your product is likely to get damaged.
Give it a Personal Touch
In the modern age, unboxing videos and instagrammable moments have made product packaging more important than ever. As a matter of fact, experts call it an integral part of the marketing mix. So whether your customers are purchasing for themselves or their loved ones, they are quenching for an unforgettable unboxing experience that will be more personal and expectantly shareable on social media websites.
To hit a home run, carry out a little research and uncover the latest trends in your niche, see how other brands are successfully luring their customers and identify the unique selling proposition (USP) of your packaging. There are countless brands that have made their items appear fun and easy to use with their encasing by incorporating vivid colors and playful quotes.
On the other hand, California-based tech giant, Apple, strives to sweep customers off their feet with their simple and elegant packaging. To create a similar impact, you can customize the sleeve box packaging and slide a hand-written note in it to give a personal touch and make the unboxing experience more memorable. The idea is to thrive your brand in the right direction to inspire customers and enforce them to make more purchases.
We hope that in the light of these pointers, you will be able to create a perfect sleeve box packaging for your brand that will stand out and attract customers from a distance.